ATL & BTL Theory

Above the line advertising - using mainstream media outputs

below the line advertising - smaller scale, flyers and banners

advertising I will do:

• ATL - promotional video
• BTL - leaflet
• ATL - social media

Production plan

Video

• Deadlines - easter 2019
• contingencies - back up option- logo/poster
• milestones - research locations, plan shots
• equipment - camera, tripods, editing programs
• resources - lenses, computer

factors

Factors that affect production

• budget
• time 
• resources 
• time scale
• people

Planning Documents

• Gant chart
• call sheet
• production schedule
• equipment list 
• moddboard
• visualisation diagrams
• shot plans
• storyboard
• script
• flowchart/diagram

Planned Media Choices

My clients brief implies that he wants his company to redesigned and given more ways of communication to his target audience. That being industrial and legal companies through the likes of the internet and print based handouts.

Print

• posters
• flyers
• magazines
• billboards

MAKE SURE IT IS SPELT RIGHT