Tuesday, 18 December 2018

ATL & BTL Theory

Above the line advertising - using mainstream media outputs
below the line advertising - smaller scale, flyers and banners

advertising I will do:
  • ATL - promotional video
  • BTL - leaflet
  • ATL - social media

Production plan
Video

  • Deadlines - easter 2019
  • contingencies - back up option- logo/poster
  • milestones - research locations, plan shots
  • equipment - camera, tripods, editing programs
  • resources - lenses, computer

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