Teaser - video
I would create a slight teaser on the website, this could be a few words on a specific hyperlink that is dedicated to the release. There could be a video snippet of the trailer that is about 5 seconds. It could be slightly bigger than the rest of the content with slight information on the bottom.
Leaflet - quick release
Because Farapack is a quite new company so their leaflet will have all the needed information to introduce the company to people. the form of a leaflet is not so exciting however there may be a brief mention on the website.
website - slow release
start website with limited features with features saying coming soon on certain pages, this keeping the audience excited for other features.
All these types of releases will help give the audience all the information needed to use and enjoy this company, these ways of releases will keep the target audience wanting this product thus creating revenue.
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