nishe: advertising to a small audience
mass: advertising to a big audience
advertising campaign: Star Wars 8: the last jedi
teaser trailer date: 8th October 2017
Release date: 14th December 2017
- The teaser trailer was released two months before the film was released to create awareness that the film is confirmed and is happening.
- In the short teaser trailer it continued on the cliffhanger from the last film. This lead to thories being created and being written about by popular newspaper companies.
- New games were released around the time of the film being released that helped income towards the film.
rebrand example: BBC rebrand
- This logo is seen as more modern and can make their audience want to watch it more
- this can appeal to a younger generation.
- The age rating for Star Wars 8 is PG meaning that the target market is around age 9 and upwards.
- The advert is aimed at all genders.
- The target audience probably has a normal lifestyle of going to work or school everyday. who has a little passion for star wars as it is mostly mainstream.
- The interests the audience have is mostly sci-fi and action movies.
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