May 2018 was the date of the first trailer of Venom and it was shown in the trailers before films.The slogan of Venom is 'The world has too many heroes 'Eminem endorses Venom by making a song around the film.
The Target audience for Venom would be from 12 to 40 as sci fi normally is interesting between those ages.With a normal lifestyle who enjoys sci fi and marvel films.The gender would not matter as both genders can enjoy marvel and sci fi films.
The key message from this campaign is to watch venom and listen to venom by Eminem.
The music method is used to engage the audience to involve people who are fans of eminem who after listening to this song then will watch the film.The use of Tom Hardy as the main character engages fans of Tom Hardy as he is featured in every trailer heavily.
The camapaign message from this camapign is too watch the film Venom in cinemas.In the trailers of the film the issue of abuse of power that people can relate to because people can relate to because it can be seen in the real world.
Scheduled trailers are released to show more of the film. This started from the of 2018 in trailers before films.Events like social media countdowns and events like Comicon would be used to advertise and bring hype to film and the campaign.
The use of social media is used to reach out to the variety of people who use social media. The creatoers of the film created their own twitter account.The use of a music based campaign for the venom engages the Eminem fans as the Music for the film includes him. This will create more income and popularity.The poster based advert engages the people who go outside and show Tom Hardy's name in big bold letters which will encourage Tom Hardy fans to watch Venom.
The creators will have to make sure that the campaign is not misleading and inkeeping with the film.They would need to make sure that the trailers are legaly apropiate for the age rating and is not too graphic.
No comments:
Post a Comment