The date of the launch trailer was late October 2017 a month before the game was released that same year.This was endorsed by the actors of Star wars for example John Borega in a video advert.
The target audience for this campaign is the people who bought the game before and life long star wars fans who bought the 2005 award winning game.The life style of people who buy this is Star Wars fans as it uses terms that only they would know
The key message from this campaign is to buy the game on PC,Xbox,PS4.That this game is a lot better than its original an that you should buy it.
The use of relevant character that were in the latest film that came out engaged people who liked the film.The use of famous characters. The clear bold improvements in the trailer.
The use of specialist terms engage groups of people who are seen as 'Star Wars Nerds' who are also seen as stereotypical.In the trailers of scenes that are recreated which reinforces the campaign message to buy the game so people could be part of these famous events.
The scheduled events like Comicon and Star Wars events like 'May the 4th be with you' will feature trailers and posters.The use of pre-order bonuses on consoles on the online store.
The poster type campaign appeals to most people as everyone will have seen it as some will have got interested.The trailer type appeals and enforces the message it gives the price and features of the game.The online store enforces the message by the sales on console stores.
The legal issues of copyright will have to be considered to make sure that they do not get sued.Also the ethical issues of not offending any sort of person in the trailer.
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