LO2: Treatment

TREATMENT 

FaraPack Polymers Promotion for Farapack Polymers LTD 

  

THE BRIEF 

 I have been informed by the two leaders of Farapack to create 3 products to help promote Farapack polymers to their target market, helping them create more income for the company. These 3 products will be, firstly a promotional video. A video is wanted by Farapack to give their target market a visual representation of what farapack does with the help visuals and audio of the leaders of Farapack. Secondly a promotional leaflet, a mobile physical copy of what Farapack does, this can distribute at meeting and conferences that owners can find a use as all the right information is easily displayed. Lastly the redesign of the website, this redesign can attract more buyers through its professional and artistic look, thus creating more income. 

TARGET AUDIENCE 

 The target audience for Farapack is other science departments in universities as they need the resources that Farapack can make. Or other large conglomerate companies that require this material can be considered the target audience as they may want to invest in Farapacks’s products 

CAMPAIGN SYNOPSIS AND HOW IT RELATES TO THE BRIEF 

 The campaign relates to the brief as it has the same morals as what is stated in the brief, this main moral being the promotion of Farapack making them well known in the polymer selling world and letting the costumers know of who they are to help them in their creations. 

KEY MILESTONES 

 The creation of these products will be hopefully done by April – June 2019, these months hopefully will have the products fully made with client satifaction. 

EQUIPMENT 

 A camera will be needed to take the visuals to that will be displayed on the products, Polymer materials will be need and provided by Sheffield University to help create a video prototype of the polymer for the video, showcasing Farapack’s skills. 

PROPS AND MODELS 

 Science gear and lab coats will be needed to perform these experiments. These being carried out by the leaders of Farapack, all models will be asked question on Farapack in the interview section of the promo video. 

  

HEALTH AND SAFETY CONSIDERATIONS. 

 Fire exits will have to be known with easy access, special clothing will be needed to prevent harm to models and myself. 

  

LEGAL AND ETHICAL CONSIDERATIONS. 

Make sure all documents are signed so permission is granted to film and distribute the work created. Make sure everyone involved is happy and accepts what is needed form them. Ethically no images or sounds that may cause offence can be included.